Sessions for this year's Master's of Business Online - Internet ...

A One-Day Event Every Marketer Should Attend

Posted By : Gary Galvin ??Posted On : October 19th, 2012
Topics : Internet Marketing

Your prospects who will work with your company will not engage with your sales person until they are 55% of the way through your sales process. The reason is that today people would much rather educate themselves on your product or service and do their own evaluation on whether you are able to solve their problems. The down economy from a few years back created a different consumer ? a consumer who expects an experience that provides valuable insights and solutions to their problems before they even engage in a conversation with you.

You might ask ? where are they getting these insights? The answer is simple ? from your website and other outlets on the internet. If your website doesn?t provide the experience and insights they expect then they will get it from your competitor?s website.

Fortuantly, you can learn quickly how to get your company positioned for a profitable customer experience. There is a one-day event in Indianapolis on Monday, November 12 called ?Masters of Business Online? or better known as ?MBO?. Whether you are a beginner or an industry expert this event has the learning tracks just for you.

A few of us from Galvin will be at this event and as we take a look at the event?s agenda we are trying to determine what sessions make the most sense to attend. So we created a breakdown of the sessions by topics. This list helped us and we thought it might help you too.

Topic: Metrics

• How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI (Keynote Presentation)
  - Nichole Kelly, President, Social Media Explorer
  - 9:10am
• Lead Scoring and Nurturing for Lifecycle Marketing
  - Kathy Brown, Vice President of Client Success, Right On Interactive
  - 2:40pm

Topic: Content Marketing

• The 5 P?s of Content Marketing: Plan, Produce, Publish, Promote, Prove
  - Frank Dale, CEO, Compendium
  - 10:20am
• SEO in a Post-Panda/Penguin World
  - Haley Drummond, Director of Organic Search, One Click
  - 11:10am
• How Data-Driven Content Marketing Changes The Game
  - Mary Wallace, Director, Client Marketing Services, UBM
  - 1:50am

Topic: Business Development, Sales and Marketing

• Engaging Customers Through Multiple Digital Channels
  - Jessica Bradford, Manager for Customer Engagement and Interactive Campaigns, FedEx
  - 11:10am
• Finding and Marketing to Niche Audiences Online
  - Jeff Ready, CEO, Scale Computing
  - 11:10am
• Marketing in the Zero Moment of Truth (ZMOT)
  - Daren Tomey, Enterprise Business Development, Zmags
  - 1:00pm
• The End of Customer Focus: Creating Meaning in the Age of Anxious Noise
  - Pete Gall, Director of Brand and Content Strategy at Kristian Anderson + Associates
  - 1:50pm
• Navigating the Affiliate Marketing Roadmap
  - Cole Fisher, Affiliate Marketing Manager, ChaCha
  - 2:40pm
• Flipping the Funnel: Connecting with Non-traditional Demographics through Inbound Marketing
  - Carissa Newton, CMO, Oak Street Funding
  - 2:40pm
• In Mobile, One Size Does NOT Fit All
  - Ryan Mull, Managing Partner, Imavex
  - 2:40pm
• Don?t Waste Your Second Impression: Enhance Your SEM Efforts with Remarketing
  - Joe Kerschbaum, Vice President, Clix Marketing
  - 3:30pm

Topic: Social Media

• Building Your Brand Through Social Media Storytelling
  - Jenny Messmer, Digital Marketing Manager, The Children?s Museum of Indianapolis
  - 10:20am
• 7 Habits of Highly Effective YouTubers
  - Julie Perry, Vice President Social Media, BLASTMedia
  - 10:20am
• Using Social Media Influencers to Drive Brand Awareness
  - Muhammad Yasin, Marketing Director, HCC Medical Insurance Services
  - 1:50pm
• Online Communications: Not Your Grandmother?s News Release
  - Lauren Littlefield, Director of Communications, ITT Educational Services
  - 3:30pm

Topic: Customer Retention

• The WHY Workshop: Creating Emotional Connections that Keep Prospects and Clients Close
  - Jon Digregory, Founder, Cantaloupe.tv
  - 1:00pm
• Email is Dead, Long Live Email
  - Todd Muffley, CEO, Fat Atom Marketing
  - 1:00pm

Short video on why you should attend the 2012 MBO

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Source: http://blog.galvintech.com/internet-marketing-2/a-one-day-event-every-marketer-should-attend-1989.htm

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